Friday, 18 March 2011

Not for WAGs

Last night I skipped along to my first blogger event -- a wee gathering for EMU, at their pop-up shop on Lamb's Conduit Street. I learned a lot, like EMU don't just make boots. They also offer apparel, the quality of which kind of blew my socks off. Butter-soft leather and machine-washable Merino joins their sheepskin staples. Check out that grey jacket above - it was perfect. But it was the history and integrity of their brand that I enjoyed more than anything.
Their ugg boots (and that's a style people, not a brand) are offered in beautiful earthy hues -- no gaudy pink or diamantes here. Their apparel also offers covetably soft and well-made loungewear -- anyone who's seen my pyjama cupboard knows I like to be comfy.
Their sheepskin boots are also water resistant (proved with an incredible waste of champage by the lovely Frankie of Cube PR) and have a fibreglass heel plate to stop that terrible ugg slouch that happens with cheap models.
For a while I've wanted a pair of sheepskin boots for the hungover days when I just need comfort, but shelling out up to £200 on what is essentially loungewear seemed a little indulgent on my budget. But after trying on a beautiful pair last night I am now well and truly converted to EMUs. (Unfortunately the crazy cute animal-themed kids pairs are, in fact, only for kids and not my size sevens. Damn.)

I also had the opportunity to finally meet my twitter pal, the lovely Jazmine from Jazzabelle's Diary, and  chatted to awseome IsabelleOC. Another highlight was meeting Alex Loves' Chanel bag!
Thanks to all at EMU and Cube PR for having me.


  1. Ah! Lovely to meet you too, and have a good chinwag x

  2. Slightly in love with those lined desert boots...

  3. i want that jacket too!!

  4. I've never even heard of EMU before but the shoes look great. the ugg slouch thing is just horrid so good to hear they've come up with a way to stop it

    Bow Dream Nation xx


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